"As the Head of Brand Communication at Woolworths Supermarkets, Anna was fundamental to building customer differentiation via our partnership with Jamie Oliver. Anna has an inspiring leadership style to champion change and develop marketing strategies from product launch to brand campaigns.”
TJEERD JEGEN, FORMER MANAGING DIRECTOR WOOLWORTHS SUPERMARKETS AND PETROL.
“Anna was a delight to work with. She had an energy and drive to ensure projects were delivered to their fullest. She helped to integrate Jamie Oliver into many layers of the Woolworths plan including setting a vision to create a healthier Australia, product development, CSR initiatives around food waste and Jamie's Ministry of Food, online integration with Jamie's recipes and advertising for everyday campaigns as well as big moments such as Christmas. Her passion and leadership to make things happen were inspiring. I hope to work with Anna again and wouldn't hesitate to recommend her to others too”.
GUY MOTTERSHEAD, FORMER CEO - RETAIL & LICENSING - THE JAMIE OLIVER GROUP.
“Anna from the Lohedown Consulting Group was so great in assisting our junior team to develop a new marketing approach and help us be further planned ahead. She understood our business really quickly and developed a clear plan with heaps of creative ideas. Highly recommend”.
LIZ ROBERTS, CEO / OWNER ONE TEASPOON.
“Anna Lohe was an essential element of Childs Farm's successful launch into Australia in 2018/ 2019. She understood our brand and brand values completely.
She knows how to get attention for a brand, and to sell the brand messages effectively.
She has tremendous energy and enthusiasm, and is huge fun too.”
JOANNA JENSEN, CEO & FOUNDER, CHILDS FARM UK.
"Anna and I first met in London where she was the Global Group Account Director for Unilever as part of my team at Billington Cartmell advertising agency. She was the mastermind behind the worlds' largest beauty survey that recruited over 1 million women worldwide to recommend Dove to other women, which resulted in significant uplifts in cross category sales".
Some years later, I asked Anna to launch Childs Farm, in Australia. Childs Farm is the number 1 brand in the UK for kids' and babies' sensitive skin, so combined with her experience as talented marketer and mother, she introduced us to the key retailers and devised a plan that resulted in over 2000 retail outlets in under 6 months."
PAUL CARTMELL, FOUNDER OF BILLINGTON CARTMELL AND BOARD MEMBER OF CHILDS FARM.